The Official WhatsApp Business API lets a business run WhatsApp from a shared inbox with several team members, approved template messages and automation, instead of one phone. Next One Marketing sets it up for Malaysian businesses from RM1,099 setup + RM199/month. Meta charges its own per-message fees on top, based on message category.
What you get
- WhatsApp API onboarding on an official platform, connected to your business number.
- Business verification guidance so your Meta Business account is set up correctly for the API.
- Template message setup direction: we help you write order updates, reminders and follow-ups in a way that is likely to be approved by Meta.
- Monthly platform support for your team inbox, templates and day-to-day questions.
Who the WhatsApp API is for
The API makes sense when WhatsApp has become a real sales or service channel and the free app is holding you back. Typical signs:
- More than one or two people need to reply from the same business number.
- You want to send reminders, confirmations or follow-ups at scale, not one chat at a time.
- You run Click-to-WhatsApp ads and enquiries arrive faster than your team can answer.
- You need automation, such as a chatbot, lead qualification questions or routing chats to the right person.
If you are a new or small business with a few chats a day, you probably don't need it yet. A landing page with a normal click-to-chat link is usually enough to start. Read WhatsApp Business App vs API to decide.
Pricing
| Item | Cost | Paid to |
|---|---|---|
| Setup and onboarding | From RM1,099 (one-time) | Next One Marketing |
| Platform support | From RM199/month | Next One Marketing |
| WhatsApp message fees | Per template message delivered, by category | Meta |
Meta's fees depend on how many template messages you send and in which category (marketing, utility or authentication). Marketing messages cost the most. Replies inside an open customer service window cost far less, and some are free. See our full breakdown: How much does WhatsApp Business API cost in Malaysia?
How setup works
- Check fit. We look at your chat volume, team and goals, and confirm the API is the right move.
- Prepare your accounts. Meta Business account, business details and the phone number you will use.
- Connect and verify. We onboard your number to the platform and guide you through business verification.
- Templates and flows. We draft your first message templates and the enquiry flow your team will use.
- Go live and support. Your team starts replying from the shared inbox, with monthly support after launch.
Pair it with a landing page or AI
The API works best when the traffic coming in is already warm. Many clients combine it with a conversion landing page or our AI Lead System, so enquiries arrive with context and get answered consistently.